USECASES AND SUCCESS STORIES
THE LAND ROVER DEFENDER
WEBSITE REAL-TIME 3D CAR CONFIGURATOR
WEBSITE REAL-TIME 3D CAR CONFIGURATOR
THE TASK
DELIVERING UNPRECEDENTED
LEVELS OF REALISM
LEVELS OF REALISM
Land Rover set out to reinvent how customers explore and personalize the iconic Defender.
In an increasingly digital world, they wanted more than just a static config-
urator. They aimed to deliver a fully immersive, real-time 3D experience.
In an increasingly digital world, they wanted more than just a static config-
urator. They aimed to deliver a fully immersive, real-time 3D experience.
THE SOLUTION
REAL-TIME 3D STREAMING
To match the Defender’s bold character and global appeal, Land Rover needed more than a traditional configurator. They wanted a digital experience that was as rugged,
refined, and versatile as the vehicle itself.
That’s why they turned to GORILLA STREAMING to deliver a real-time 3D configurator that works flawlessly on any device, anywhere in the world, right from a standard browser.
This technology gave Land Rover the power to offer cinematic visual quality, instant interactivity, and global accessibility without compromising performance perfectly aligning with the Defender’s reputation for going anywhere, doing anything.
That’s why they turned to GORILLA STREAMING to deliver a real-time 3D configurator that works flawlessly on any device, anywhere in the world, right from a standard browser.
This technology gave Land Rover the power to offer cinematic visual quality, instant interactivity, and global accessibility without compromising performance perfectly aligning with the Defender’s reputation for going anywhere, doing anything.
KEY BENEFITS
• RUNS INSTANTLY IN ANY BROWSER.
No downloads or high-end hardware needed. Customers can explore the vehicle anytime, anywhere in the world.
• PHOTOREALISTIC 3D VISUALS
With smooth, responsive interaction. Every detail comes to life, creating an emotional and premium user experience.
• HIGHER ENGAGEMENT & CONVERSION:
users spend more time, personalize more deeply, and are more likely to convert, driven by a truly immersive and intuitive journey.
• SCALABLE AND FUTURE PROOF:
the configurator scales effortlessly and integrates easily with marketing, sales, and analytics systems.
No downloads or high-end hardware needed. Customers can explore the vehicle anytime, anywhere in the world.
• PHOTOREALISTIC 3D VISUALS
With smooth, responsive interaction. Every detail comes to life, creating an emotional and premium user experience.
• HIGHER ENGAGEMENT & CONVERSION:
users spend more time, personalize more deeply, and are more likely to convert, driven by a truly immersive and intuitive journey.
• SCALABLE AND FUTURE PROOF:
the configurator scales effortlessly and integrates easily with marketing, sales, and analytics systems.
THE OUTCOME
A NEW STANDARD FOR PREMIUM CAR BUYING
The real-time 3D configurator for the Defender quickly became a standout digital experience.
Customers were drawn in by the seamless performance, stunning visuals, and the freedom to explore their dream Defender from anywhere in the world.
Land Rover strengthened its digital presence, enhanced the customer journey, and created new opportunities for engagement, all while reflecting the premium quality and innovation the Defender stands for.
Thanks to GORILLA STREAMING, the brand now delivers a next-generation configurator experience that’s as bold and capable as the vehicle itself.
CLICK ON THE LINK HERE TO VISIT THE CONFIGURATOR.
Customers were drawn in by the seamless performance, stunning visuals, and the freedom to explore their dream Defender from anywhere in the world.
Land Rover strengthened its digital presence, enhanced the customer journey, and created new opportunities for engagement, all while reflecting the premium quality and innovation the Defender stands for.
Thanks to GORILLA STREAMING, the brand now delivers a next-generation configurator experience that’s as bold and capable as the vehicle itself.
CLICK ON THE LINK HERE TO VISIT THE CONFIGURATOR.
in partnership with
